Next Google’s principles makes product listings more noticeable. It also makes them far more suitable and efficient. This facilitates improved effectiveness and person satisfaction. Keep in mind that there are also other integration choices apart from Google-to-Google. You will take a stage further to sync with eCommerce platforms like Shopify https://www.presta-addons-modules.com/en/seo/prestashop-google-merchant-center-google-shopping.html