Customer Lifetime Value (CLV), also called Lifetime Value (LTV), is a metric that can help businesses view the total revenue a customer is expected to create over their relationship with the company. Accurately calculating CLV enables businesses to create informed decisions about customer acquisition, retention strategies, and overall marketing investments. http://lundgrenbentz.jigsy.com/entries/general/Mastering-Customer-Lifetime-Value-Calculation-A-Comprehensive-Guide%0A