The UK beauty market is evolving beyond product performance, with brands leveraging emotional storytelling, mood-based positioning, and feel-good rituals to deepen consumer connection. As the market approaches £17.52 billion by 2025, success is increasingly tied to how products make users feel — not just how they work. From calming skincare to energizing fragrances, companies are craf... https://industrytoday.co.uk/market-research-industry-today/uk-dry-shampoo-market-size-to-reach-usd-390-billion-by-2035-growing-at-682-cagr-driven-by-eco-friendly-innovations-and-grooming-trends